Chevrolet once had an advertising campaign in the 1980's called, 'Chevrolet; The Heartbeat of America.' Perhaps Smith & Wesson should consider a similar campaign. Maybe something like , 'Smith & Wesson, (insert any gun manufacturer) the 'Dead' Heart Beat of America.' or something like that. (I'm just spit balling here.)

I think in our current culture it would prove quite a successful marketing campaign. They could also fabricate a mascot similar to Ronald Mc Donald or McGruff, you know ,something for the kids. They could do School visits, doing active shooter drills and passing out swag. Test markets could be Greene's Northwest Georgia or Boebert's District in Colorado. (Not that they need to advertise.) The angry shooters and several members of Congress currently are their best field reps.

They work for free.