Good Guy with a Gun ??
Chevrolet once had an advertising campaign in the 1980's called, 'Chevrolet, The Heartbeat of America.'
Perhaps Smith & Wesson should consider a similar campaign. Maybe something like , 'Smith & Wesson, (insert any gun manufacturer) the 'Dead' Heart Beat of America.' or something like that. (I'm just spit balling here.)
I think in our current…